In today’s fast-paced world, failing to use technology would be a severe mistake. Companies can use digital marketing to reach specific markets, even if they are thousands of miles apart.
Building a relationship with the brand and audience is one of the excellent marketing strategy goals. Digital marketing is a method that is certain to yield immediate results. Many people nowadays spend a significant amount of time on the internet. As a result, luxury watchmakers like Panerai make the right moves by going online. Let’s look at some digital marketing examples from well-known watch brands.
10 Digital Marketing Examples from Watch Brands
Digital marketing strategy is essential if the brand wants to flourish. Listed below are some of the examples of successful implementation of the strategy:
1# Panerai Watches
Panerai explains why “contrast is a secret ingredient” in the Facebook advertisement. The Luminor Due, like a bright star in the night sky, will shine brightly on anyone’s wrist, making it a valuable addition to any collection. They will sign up for the newsletter if it entices them and click the call-to-action button. Panerai will send customers promotions, news, and other marketing materials to persuade them to purchase their products.
2# Vacheron Constantin
The video advertisement they launched features a watch designer who shares his ideal design ideas. They hook potential clients with this type of ad by understanding how products are made—also establishing a bond and increasing trust in the company. This is one of the best examples of video marketing.
3# Tag Heuer
TAG Heuer uses good aesthetic images of their products to entice potential buyers. There is also a reference to the New Lunar Year in the ad description. A festival celebrated in China and other Asian countries, also known as the Spring Festival. It begins with the lunar calendar’s first new moon and ends with its first full moon. By purchasing a product, buyers are encouraged to enter the New Lunar Year with good fortune and prosperity. It also informs potential customers that a professional salesperson will assist them. They are making the purchasing process unique and personalized.
4# Jaeger – LeCoultre
They’re also known for being one of the industry’s most inventive and creative watchmakers. This is due to their high level of complication and innovative designs. They released two types of ads, one for women and one for men. According to the ad, the other half of you could be unique designs. As a result, buyers will be enticed to enter and find their better half.
5# Hublot Watch
Hublot was the first watchmaker to introduce natural rubber straps to the market. It took a few years to develop this concept and a few more to test its viability under various conditions. The brand became synonymous with fusion, which combines tradition and modernity or innovation.
Hublot attracts potential customers by emphasising the products’ attractiveness. In addition, the ad copy encourages them to follow the brand. The potential buyer will discover their novelties as they follow them. Novelties refer to the quality of being new, fresh, and engaging.
6# Cartier Luxury Watch
Cartier has always catered to high-end customers, and their clientele has grown over time. The company has always catered to the upper crust of society, with royal families serving as a target base. This customer base is still maintained, and they are proud of the product quality they provide.
Cartier promotes the watch collection in a Facebook video ad by asking the target audience, “How far can you go for love?” Inducing the potential customer to believe that Cartier watches and love go together.
7# IWC Schaffhausen
IWC Schaffhausen is a high-end Swiss watchmaker with headquarters in Schaffhausen. This brand is best known for its high-end pilot and aviation watches and its use of titanium in watchmaking. In the watchmaking industry, IWC is regarded as a pioneer. They are dedicated to environmental protection and long-term growth.
From an aesthetic standpoint, they have a good display of watches in their commercial film. Customers are also enticed to enter the product page by the ad description, claiming that these watches can be “as remarkable as you.”
8# Ulysse Nardin
At the age of 23, Ulysse Nardin founded his company in 1846. His interest in horology began much earlier, as his father was also a watchmaker. Nardin decided to start his own business after learning from his family and other professionals.
They entice the target audience as a marine watch brand by showing great images of a scuba diving man wearing a brand product. It is accompanied by a white shark named Ulysse Nardin.
Léon Breitling founded Breitling in 1884. This brand has been instrumental in keeping time for high-end consumer segments for more than a century. The Breitling company has been distributing products to customers that are a testament to precision and toughness. As a result, in the aviation industry, it is frequently preferred. Breitling promotes itself as a military lifestyle that is bold, noble, and elegant.
Their Facebook video ad depicts how their watch design stood the test of time and was embraced by both land and sea. It has now been relaunched with a new design that is more suited to the new generation. The video will pique the interest of the intended audience and encourage them to learn more about the newly launched design.
The Swatch Group owns Omega Watches, a subsidiary of the company. Louis Brandt founded the company in 1903. It is known for its high quality, innovation, dependability, and precision standards. Omega is a watchmaker known for its innovative and professional products. It creates, manufactures, and sells men’s and women’s watches.
OMEGA introduces the new Constellation collection in a Facebook video ad. The target audience will be enticed with this unique color from Sedna Gold and the new design. OMEGA has given Sedna Gold a new alloy that combines three elements. Gold, copper, and palladium are all precious metals.
The above examples show how digital marketing is helping the luxury watch segment. If you are a watch manufacturer, you can even leverage digital marketing and improve your marketing strategy for selling your watches.