{"id":11867,"date":"2023-09-19T02:30:54","date_gmt":"2023-09-19T09:30:54","guid":{"rendered":"https:\/\/smartwatchspace.com\/?p=11867"},"modified":"2023-09-19T02:31:40","modified_gmt":"2023-09-19T09:31:40","slug":"amber-enterprises-and-noise","status":"publish","type":"post","link":"https:\/\/smartwatchspace.com\/amber-enterprises-and-noise","title":{"rendered":"Amber Enterprises and Noise: A New Era of Smart Wearable Manufacturing in India"},"content":{"rendered":"<p>In a world where technology is rapidly evolving, India is making significant strides in the smart wearables sector. The recent joint venture between Amber Enterprises and Noise is a testament to this growth. This collaboration aims to elevate the manufacturing of smart wearables in the country, marking a significant step towards the &#8216;Make in India&#8217; initiative. Let&#8217;s delve deeper into this exciting partnership and understand its potential impact on the Indian market.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Content<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-663d3e1b8d069\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-663d3e1b8d069\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smartwatchspace.com\/amber-enterprises-and-noise\/#The_Joint_Venture\" title=\"The Joint Venture:\">The Joint Venture:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smartwatchspace.com\/amber-enterprises-and-noise\/#Why_This_Matters\" title=\"Why This Matters:\">Why This Matters:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smartwatchspace.com\/amber-enterprises-and-noise\/#Beyond_the_Numbers\" title=\"Beyond the Numbers:\">Beyond the Numbers:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_Joint_Venture\"><\/span><strong><em>The Joint Venture:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11868 size-full\" src=\"https:\/\/smartwatchspace.com\/wp-content\/uploads\/2023\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Best-Smartwatches-for-Nurse-2.png\" alt=\"Amber Noise Joint Venture\" width=\"800\" height=\"335\" srcset=\"https:\/\/smartwatchspace.com\/wp-content\/uploads\/2023\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Best-Smartwatches-for-Nurse-2.png 800w, https:\/\/smartwatchspace.com\/wp-content\/uploads\/2023\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Best-Smartwatches-for-Nurse-2-300x126.png 300w, https:\/\/smartwatchspace.com\/wp-content\/uploads\/2023\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Best-Smartwatches-for-Nurse-2-768x322.png 768w, https:\/\/smartwatchspace.com\/wp-content\/uploads\/2023\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Best-Smartwatches-for-Nurse-2-696x291.png 696w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Homegrown brand <a href=\"https:\/\/www.gonoise.com\/\" target=\"_blank\" rel=\"noopener\">Noise<\/a>, known for its connected lifestyle products, recently announced its collaboration with <strong>Il Jin Electronics, a subsidiary of Amber Enterprises India Ltd.<\/strong> This partnership is not just about manufacturing; it&#8217;s about nurturing the entire smart wearable ecosystem in India. <strong>Noise<\/strong>, which already manufactures over 95% of its products in the country, is taking a step further by localizing component manufacturing.<\/p>\n<p>Amit Khatri, Co-founder of Noise, expressed his enthusiasm about the venture, stating, &#8220;This partnership is more than just business. It&#8217;s about leveraging our combined expertise to enhance domestic manufacturing, fuel category expansion, and stimulate growth across the ecosystem.&#8221; Such sentiments reflect the human touch and commitment behind this collaboration.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_This_Matters\"><\/span><strong><em>Why This Matters:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to Counterpoint Research, Noise has made a significant mark on the global stage. The brand witnessed an impressive 86% YoY growth in the second quarter of this year. A whopping 98% of their total shipments comprised products priced under $50. Furthermore, Noise ranks among the top three smartwatch brands globally, as per Counterpoint.<\/p>\n<p>Jasbir Singh, Chairman, and CEO of Amber Enterprises India, highlighted the broader vision behind this partnership. He mentioned, &#8220;<em>Our goal is to create a world-class local ecosystem for wearables and other smart electronic products. This is our contribution to the larger &#8216;Make in India&#8217; initiative.<\/em>&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Beyond_the_Numbers\"><\/span><strong><em>Beyond the Numbers:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While the statistics are impressive, the real story lies in the potential impact of this joint venture on the Indian market. This collaboration is expected to:<\/p>\n<ol>\n<li><strong>Strengthen India&#8217;s Manufacturing Capabilities:<\/strong> With a focus on enhancing local value addition, the partnership will prioritize quality while developing in-house infrastructure for product assembly, hardware design, and component manufacturing.<\/li>\n<li><strong>Boost the &#8216;Make in India&#8217; Initiative:<\/strong> This venture aligns perfectly with the government&#8217;s vision of making India a global manufacturing hub. It&#8217;s not just about producing wearables; it&#8217;s about producing world-class wearables that can compete on the global stage.<\/li>\n<li><strong>Empower the Indian Consumer:<\/strong> As more products are manufactured locally, Indian consumers can expect high-quality wearables at competitive prices. This will also lead to more job opportunities and technological advancements in the country.<\/li>\n<\/ol>\n<p>The joint venture between Amber Enterprises and Noise is more than just a business collaboration. It&#8217;s a vision for a technologically advanced India. As we move forward, such partnerships will play a crucial role in shaping the country&#8217;s technological landscape. For now, all eyes are on Amber Enterprises and Noise as they embark on this exciting journey.<\/p>\n<p>Sources:<br \/>\n<a href=\"https:\/\/www.financialexpress.com\/business\/brandwagon-noise-and-il-jin-electronics-form-a-joint-venture-to-manufacture-smart-wearables-in-india-3248125\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.financialexpress.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where technology is rapidly evolving, India is making significant strides in the smart wearables sector. The recent joint venture between Amber Enterprises and Noise is a testament to this growth. This collaboration aims to elevate the manufacturing of smart wearables in the country, marking a significant step towards the &#8216;Make in India&#8217; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[32],"tags":[],"table_tags":[],"jetpack_featured_media_url":"https:\/\/smartwatchspace.com\/wp-content\/uploads\/2023\/09\/90975036.webp","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/smartwatchspace.com\/wp-json\/wp\/v2\/posts\/11867"}],"collection":[{"href":"https:\/\/smartwatchspace.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartwatchspace.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartwatchspace.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smartwatchspace.com\/wp-json\/wp\/v2\/comments?post=11867"}],"version-history":[{"count":1,"href":"https:\/\/smartwatchspace.com\/wp-json\/wp\/v2\/posts\/11867\/revisions"}],"predecessor-version":[{"id":11870,"href":"https:\/\/smartwatchspace.com\/wp-json\/wp\/v2\/posts\/11867\/revisions\/11870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartwatchspace.com\/wp-json\/wp\/v2\/media\/11869"}],"wp:attachment":[{"href":"https:\/\/smartwatchspace.com\/wp-json\/wp\/v2\/media?parent=11867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartwatchspace.com\/wp-json\/wp\/v2\/categories?post=11867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartwatchspace.com\/wp-json\/wp\/v2\/tags?post=11867"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/smartwatchspace.com\/wp-json\/wp\/v2\/table_tags?post=11867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}